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October 27, 2009

Toys R Us launches FAO Schwarz shops

NEW YORK (AP) — Ahead of the holidays, Toys R Us is opening FAO Schwarz boutiques in some of its stores and relaunching the iconic toy store's Web site.

The announcement gives the first clear indication of Toys R Us' plan for the brand best known for the scene in the 1988 movie “Big” in which Tom Hanks danced on a floor piano. The largest U.S. toy-store chain bought the brand in May.


 
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